Tag: Market Basket Analysis - Donata Petrelli

Donata Petrelli

Data Scientist in High Heels

Donata Petrelli

Data Scientist in High Heels

Measuring the interest of a rule in Association Rules

Data Analysis, Predictive AnalysisAssociation Rules, Confidence, Correlation, Lift, Market Basket Analysis, Support

Measuring the interest of a rule in Association Rules
The importance of knowing the correlation between events in marketing strategies

Association Rules and the buying of socks

Data AnalysisAssociation Rules, Big Data, Confidence, Data Mining, Market Basket Analysis, Target Marketing

Association Rules and the buying of socks. When Data Mining is used for Target Marketing